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Cisco unveils its connected billboard
To promote its position as one of the world’s leaders in the “Internet of Everything” (IoE), Cisco set-up, on a highway close to San Francisco International Airport, a digital billboard able to deliver...
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High Five Amsterdam and New York!
Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between Amsterdam and New York. The idea of the campaign was to connect the two cities through...
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“Tweet to Eat” London!
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending machines to promote the brands newest campaign “Do Us A Flavor”. The idea consisted in...
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Using digital to enhance local businesses
American Express and New York-based design agency Hush teamed-up to create an interactive installation allowing shoppers to discover small local businesses. “Shop Small” consists in a large digital...
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A bright idea
McDonald’s and Canadian communication agency Cossette came up with an original and “bright” campaign using the movement of the sun. In order to promote McDonald’s breakfast menus, a digital billboard...
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When Fiat helps you to park your car
Fiat recently imagined an original advertising campaign in Frankfurt to present its latest Fiat 500. The company installed screens which helped drivers to parallel-park alongside a wall. The digital...
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Shop like a Jedi using the Kinect technology
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping. Using the Kinect technology, customers could move...
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London experiments e-paper displays at bus stops
Transport for London is currently experimenting new solar-powered, e-paper displays on 4 bus stops. The e-paper display provides real-time information on arrival times, in addition to the traditional...
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Phone boxes in Brussels to reassure potential visitors
In November 2015, Brussels lived a four-day lockdown due to risks of terrorist attacks. Since then, the city’s reputation has been clouded by these safety issues, impacting the tourism sector : hotel...
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The billboard you can conduct
Hungary has a great musical history, but young people tend to desert classical music concerts. Hungarian Telekom and the Budapest Festival Orchestra teamed up with Isobar to create an interactive...
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