In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping.
Using the Kinect technology, customers could move their selected items into a virtual shopping basket using only gestures in front of a digital screen.
Both household essentials and Star Wars toys were available on the digital display. Shoppers could then purchase the selected items, which were waiting for them at the cash register. A memorable and playful experience for all the fans, and a successful campaign for Carrefour and Star Wars. Creative Guerilla marketing