To promote its position as one of the world’s leaders in the “Internet of Everything” (IoE), Cisco set-up, on a highway close to San Francisco International Airport, a digital billboard able to deliver customized messages in real time. According to passing cars’ speed, the length of the text displayed on the screen varied, so that drivers could see only what they had time to read. “The Internet of Everything is changing everything” was the shortest message, and the sentence was extended little by little if cars drove slower: “The Internet of Everything is changing this billboard based on your speed. So you see only what you have time to read. Sorry about the slow going“. Cisco