Hungary has a great musical history, but young people tend to desert classical music concerts.
Hungarian Telekom and the Budapest Festival Orchestra teamed up with Isobar to create an interactive experiment on digital billboards. By moving their smartphones, passers-by could conduct the Budapest Orchestra and give the tempo. At the end of the experiment, the conductor’s apprentices were offered a voucher for the next classical music concert.
About 600 people played the conductor on the different billboards in just one week. A creative and effective way to appeal to a new audience for the city’s concert halls. Guerillablog